Celebrating everyday Kings and Queens – #HiddenGems

This summer, we are celebrating our ‘Everyday Kings and Queens’.

In keeping with our royal theme, we are spotlighting local businesses as ‘Hidden Gems’.

Visitors and locals can benefit from a special summer discount or offer.

‘Queens G&T’ and canapés with a stay at The Guardsman

Make an overnight stay at The Guardsman Hotel extra special with a complimentary ‘Queens Gin & Tonic’ and a selection of canapés for 2 in the Drawing room. Rooms priced from £290.00 per room, per night inc. VAT.

To claim the offer: To book email reservations@guardsmanhotel.com and state ‘Hidden Gem’ – 1 Vandon St, London SW1H 0AH

Ts&Cs : Valid from 21st June – 20th September 2021. This rate is based on availability and cannot be combined with other promotions. A 72-hour cancellation policy applies. The Queens G&T can be substituted for any cocktail with the same menu price. Any inclusions not consumed cannot be exchanged for a monetary value.

Play Tapas Roulette

Join Ibérica for their twist on the Kings and Queens campaign, by playing tapas roulette. When dining at Ibérica this Summer, you’ll be in with a chance to win £30 to spend in our online store.

How to play: Quote ‘Tapas Roulette’ when making your reservation. Order your drinks and tapas, and at the end see how many cards you scored. To win, you need a ‘flush’ (a card of each suit).

How it works: Selected secret items on the Ibérica menu will be linked to a card game and each time one of these items is ordered, it will come with that card. Order all four of these special items, and you can trade your cards in for an online shopping voucher!

Ts&Cs: Offer available from 21st June – 20th September. Full terms and conditions can be viewed on Ibérica’s website when booking a table.

A Quintessentially British Afternoon Tea

The Royal Horseguards Hotel are offering 25% off their traditional afternoon tea.

To claim: Book via www.guoman.com/the-royal-horseguards  and quote ‘Hidden Gem’

Ts&Cs: Must be pre-booked to obtain the discount. Cannot be used in conjunction with any other offer or promotion and applies to the afternoon tea only. Valid from 21st June to 20th September.

Five Star Luxury

One Aldwych, London’s cultured, independent 5* hotel invites you to enjoy a fabulous stay with 15% off and complimentary cocktails.

Recently refurbished, One Aldwych has a modern elegance with a relaxed, residential feel in the bedrooms and suites. The hotel is renowned for its iconic Lobby Bar and two stylish restaurants – Indigo and Eneko Basque Kitchen & Bar.

What’s included: Overnight accommodation with 15% off your room rate, full English breakfast each morning, cocktails for two in the Lobby Bar plus a room upgrade on arrival.

To claim the offer: Use the promo code ‘HIDDEN GEM’ when booking online – https://www.onealdwych.com/

Ts&Cs: Valid for stays between 1 June-30 November 2021. The 15% discount is applied against the best available rate and is not available in conjunction with any other offer or package. Rates are subject to change as per availability and demand and may change depending on the date of your stay. This offer includes 1x cocktail per person. The room upgrade to the next room category is subject to availability on arrival. In the event of a cancellation, there will be no charge if you cancel the booking prior to 12pm (hotel local time) 24 hours before your arrival date.

‘The King of Cheese’

Rippon Cheese are offering 25% off their Stilton, the King of Cheese.

Stilton is the UK’s most popular blue cheese with over 1 million cheeses made annually and exported worldwide. It doesn’t just taste amazing, but it’s crammed with goodness and is the perfect picnic centrepiece this summer.

To claim the offer: State ‘Hidden Gem’ when purchasing the stilton in store – 26 Upper Tachbrook St, Pimlico, London SW1V 1SW

Ts&Cs : Valid from 21st June – 20th September 2021. Subject to availability.


‘Royal treatment upon arrival’


M Victoria Street are offering a free glass of bubbly per person with a pre-booked table.

To claim the offer: State ‘Hidden Gem’ when reserving your table – 74 Victoria St, London SW1E 6SQ

Ts&Cs : Valid from 21st June – 20th September 2021. Booking required to redeem glass of bubbly. Subject to availability. Subject to change at any time.

Dine in style, opposite Buckingham Palace

The Rubens at the Palace is located overlooking the Royal Mews. They have five fantastic hidden gem offers to whet your appetite. 

Spoil yourself to the most luxurious of afternoons with 25% off the Rubens Bottomless Champagne Afternoon Tea.

To claim
: Email diningrb@rchmail.com and quote ‘VicBid-AFT’
Ts&Cs: Maximum 1hr30mins seating time. Valid 21 June-20 September. Pre-booking required to receive the discount and subject to availability.

Enjoy 20% off the Rubens Royal Afternoon Tea plus receive a complimentary glass of Champagne.

To claim: Email diningrb@rchmail.com and quote ‘RB-Royal’

Ts&Cs: Valid 21 June-20 September. Pre-booking required to receive the discount and subject to availability.

Renowned for its striking red décor, original artwork and friendly ambiance, The New York Bar at The Rubens blends traditional hospitality with innovative cocktails. While away the hours enjoying 20% off cocktails in the New York Bar. Order at least one cocktail and you will also receive a plate of complimentary bar snacks.

To claim: Email diningrb@rchmail.com and quote ‘NYB-Cocktail’

Ts&Cs: Valid 21 June-20 September. Pre-booking required to receive the discount and subject to availability.

Enjoy a majestic night’s sleep with 20% off the Rubens best available daily rate with breakfast included the next morning.

To claim: Email bookrb@rchmail.com and quote ‘VicBID-Everyday’

Ts&Cs: Valid 21 June-20 September. Pre-booking required to receive the discount and subject to availability.

Dine at the Rubens English Grill any day of the week and receive a complimentary dessert when ordering a starter and main.

To claim: Email diningrb@rchmail.com and quote ‘EG-Dessert’

Ts&Cs: Valid 21 June-20 September. Pre-booking required to receive the discount and subject to availability.

Royal Palace Ducks

“Call in the troops. Whimsical ducks dressed up in traditional British guard uniforms. Each one has it’s very own name and personality.”

The South African Shop London have 3 different variations of Ducks for sale -the Beefeater guard, Queen’s Guard and the Scottish Guard, available in-store for £18 reduced from £21.95.

To claim the offer: State the ‘Hidden Gem’ offer when purchasing 1 or more of the ducks in store – 3, The Arches, Villiers St, London WC2N 6NG
Ts&Cs: Valid from 21st June – 20th September 2021. Subject to availability. The ducks are sized L23cm/W10cm.

‘Feeling Royale’ complimentary cocktail

Complimentary ‘Feeling Royale’ cocktail with a minimum of one main course at Aster Victoria.

This cocktail features on Aster’s new exclusive Tanqueray drinks menu. The ingredients include Tanqueray Royale Gin, chocolate bitter, homemade strawberry, lemon and mint soda.

To claim the offer: State ‘Victoria Bid – Hidden Gem’ offer when booking a table.

Ts&Cs: Valid from 21st June – 20th September 2021. Minimum of one main course required to receive the cocktail complimentary.

‘Trim for a King’

Receive 20% off your first hair visit to Pall Mall Barbers Westminster.

A Royal Appointment – HRH Prince William, The Duke of Cambridge was welcomed to Pall Mall Barbers as a guest of honour to spend time in the barber chair talking with the Pall Mall barbers about the importance of honesty and openness around mental health. The Pall Mall barbers are trained through the Barber Talk program to help clients talk about their mental health concerns. Prince William is a long-term advocate for mental health issues, and his royal visit to Pall Mall Barbers was covered globally by the press.

To claim the offer: Use the code ‘HAIRFORKINGS20’ online at checkout. Book here https://booking.pallmallbarbers.com/webstoreNew/services

Ts&Cs: Valid from 21st June – 20th September 2021. Offer valid on haircuts. The offer can’t be used in conjunction with another offer.

Dining on Buckingham Palace Road  


Situated on Buckingham Palace Road, the newly rebranded Clermont Victoria hotel is offering 25% discount on food.

To claim: Book via www.theclermont.co.uk/victoria and quote ‘Hidden Gem’

Ts&Cs: Must be pre-booked to obtain the discount. Cannot be used in conjunction with any other offer or promotion and applies to food only. Valid from 21st June to 20th September.

2 for 1 in The Hamptons Bar

With an air of sophistication, large elegant gilt mirrors, and high-backed chairs, the Hamptons Bar certainly has the air of royalty. Enjoy 2 for 1 on selected drinks in a daily happy hour 4-6pm.

To claim the offer: Reserve a table by emailing sarosh.shaikh@tajhotels.com and quote ‘Vbid2021’– 54 Buckingham Gate, London SW1E 6AF

Ts&Cs : Valid from 21st June – 20th September 2021. Subject to availability and only available on selected drinks. Subject to change at any time.

Regal Blend Loose Tea

Receive 20% off Whittard’s most popular tea blend, a right royal blend of rich black tea – luxuriantly layered with creamy vanilla and crowned with a flamboyant flourish of red, white and blue cornflower petals.

To claim the offer: State the ‘Hidden Gem’ offer when purchasing in store – 11 Palmer St, London SW1H 0AD

Ts&Cs: Valid from 21st June – 20th September 2021. Subject to availability.

The Royal Burger

The Royal Quarter are offering 50% off their Royal Burger menu when you dine in.

Choose from 3 all-time classic burgers and experience the Royal’s Quarters intense flavour combinations.

Beef Burger normally priced at £8.95 – 8 oz perfectly cooked homemade lean British beef burger. Served on an artisan sesame bun.

Chicken Burger normally priced at £7.50 – Juicy chicken thigh marinated in a zesty Asian flavour sauce. Served on an artisan sesame bun with coleslaw and chilli mayo.

Fish Burger normally priced at £9.95 – Crispy cod goujons with tangy homemade tartare sauce. Served on an artisan sesame bun.

To claim the offer: Purchase in-store stating ‘Hidden Gem’ – 72 Buckingham Gate, London SW1E 6AL

Ts&Cs: Valid from 21st June – 20th September 2021. Subject to availability. Sides are not discounted.

British afternoon tea with ruby sparkle

Book a royal afternoon tea for 2 at 2 Bridge Place Bar and Restaurant at the DoubleTree Hilton Victoria and receive a free Strawberry Bellini.

To claim: Email fb@dtlondonvictoria.com and quote ‘Hidden Gem’

T&Cs: Valid from 21st June – 20th September 2021. Subject to availability. The offer cannot be used in conjunction with any other offers. One free Bellini per person. All bookings must be prebooked 72 hours prior. This offer cannot be used in conjunction with any other offers. 

‘King of Gyms’ 1Rebel Pass

Get fit this summer at Victoria’s 1Rebel. Receive 20% off a Rebel Pass.

To claim the offer: State ‘Hidden Gem’ at 1Rebel’s Victoria front desk and receive 20% discount – Nova South building, 5 Allington Ave, London SW1E 5BX

Ts&Cs: Valid from 21st June – 20th September. Offer valid on Rebel passes only, excluding Ride only. 1 redemption per user. Valid at 1Rebel Victoria only. Offer cannot be used in conjunction with any other promotional offer.

The Ivy Royale

Nothing says royal treatment quite like spending an afternoon sipping on a Royale cocktail at the Ivy Victoria.

The Ivy Royale is a signature Kir Royale with Plymouth Gin infused with hibiscus and rosewater, sloe juice and Cocchi Rosa Vermouth topped with The Ivy Collection Champagne.

Why not enjoy this cocktail paired with the Ivy set menu available Monday -Friday from 11:30am to 6:30pm or visit the restaurant’s pink bar on the first floor?

Priced at £12.50

Ts&Cs: Subject to availability

Buy 1 Get 1 Free on Hotel Chocolat’s Royal selectors

5 selectors are included in the offer: • Walnut Praline Selector • Caramel Pecan Chocolate Selector • Chilli Chocolate Selector • Peanut Butter Chocolate Selector • Pistachio Chocolate Selector

To claim the offer: Offer redeemed by stating the ‘Hidden Gem’ offer upon purchasing the pralines in store.

T&C’s Apply: Offer valid 21st June-20th September 2021. Whilst stock last. Offer can only be redeemed once during the offer period. Offer only to be redeemed at UK Hotel Chocolat Strand Location. Offer not available to use in conjunction with cashback offers or combined with any other offer codes or discounts.

Eat like a Royal

Enjoy a free cake or cookie when you buy any main from LEON Victoria Place restaurant or LEON Strand restaurant.

To redeem, go to https://leon.vmos.io/victoriaplace for Leon Victoria Place or to https://leon.vmos.io/strand for the Leon Strand, place your order (select at least one main, and anything else you may like and cookie/cake of your choice), and enter EATLIKEAROYAL at the checkout.

T&C’s Apply: Offer valid in selected LEON restaurants- LEON Victoria Place Shopping Centre and LEON Strand. Valid 21st June to 20th September. Offer can be used only once per customer. You’ll be asked for a phone verification check. This Offer is only available via Smart Order (Click and Collect service) and it cannot be used in conjunction with any other discount or LEON Meal Deal (Breakfast Meal Deal, Lunch Meal Deal).