Marketing and Promotion

Communications plays a vital role in the BID’s work, creating a network between businesses, promoting the initiatives being undertaken by the BID, and elevating the area as a destination for leisure and business.

Over the coming year, we will be raising awareness of the world class activity in the area, through the pocket guide, e-newsletter, website and social media. We will also be taking part in London-wide events, such as Pride and the London Festival of Architecture. Join us on Trafalgar Square for West End LIVE in June, showcasing highlights from London’s top theatre shows… and most people’s favourite season, Christmas, will be back in all it’s glory, with lights along the Strand. Keep an eye out for more activity later in the year.

Summer Campaign

The #NorthbankTogether campaign will bring the area together in celebrating the range of major events and smaller activities this summer, all ready to be discovered. Northbank businesses can get involved and find out more, simply by contacting the BID office, or downloading the campaign brief here.

Summer events

Out now: Northbank’s Healthy Living Area Guide

Take a walk around the Northbank – did you know this increases productivity levels as well as helping you to get physically fit? It’s also well known that you can often get to other central London locations in a similar or even quicker time by walking rather than taking public transport… By taking a side street you’ll uncover exciting new things and reduce your exposure to air pollution, so take out one of our maps and have a look around!

Next one due out June 2019.

If you’d like to be sent a free area guide then contact the BID office.

Northbank BID

Area Guide: Feb 2019

Email the BID for your printed copy

Share content with us

• Get your events or your business listed on the website, newsletter and on social media
• Promote your business to the local community through providing an offer on the Northbank Privilege Card
• Feature in the Northbank seasonal guide
• Co-host an event

You may also be interested in…

New Northbank Pocket Guide & Illustrated Map

We are excited to announce the release of our first Northbank Guide: Hidden Gems & Healthy Walking Routes Download your own copy here Email info@thenorthbank.london to find out where you can pick up a copy of the Northbank Guide. Bulk requests available for Northbank Businesses, simply email us stating how many you would like.  

Northbank Summer Flags Along The Strand

We’re delighted to bring Union Flags to the Strand for the first time for a summer filled with celebrations and festivities. We’ve already had fantastic feedback so come along and see for yourself. While you’re here join in with our fantastic array of events and activities, and enjoy lots of delicious food and drinks (tip: […]

Concept sketch for Strand-Aldwych by LDA Design 2018

Strand-Aldwych Artist Commission

  The Northbank BID (in partnership with Westminster City Council and local businesses) has commissioned six shortlisted artists/collectives to work collaboratively with them and selected landscape architects LDA Design as part of the design development process of the Strand-Aldwych improvements (see Public Realm page for more information). The artist brief was to develop concepts for […]

‘You Know My Name’ by Jonny Woo

To celebrate National Poetry Day on the Northbank, here’s a poem created by the fabulous Jonny Woo…

Associated News

Discover more related news here

20 October 2020

A Message from the Deputy Mayor for Environment & Energy – Business Survey

The Mayor of London, Sadiq Khan, and his team at City Hall want to work with businesses to help deliver a green recovery from this pandemic and make London a...

15 October 2020

WCC – Licensing Policy Consultation

Westminster City Council is updating its Licensing Policy and they want to know what you think.The Licensing Policy aims to support licensed premises, while preventing crime and disorder, ensuring public...

28 September 2020

Clean Air Villages 3 – Cleaner deliveries and advice for businesses in Northbank BID

Cross River Partnership (CRP) is delivering the Clean Air Villages 3 project (CAV3), funded by Defra’s Air Quality Grant, with Westminster City Council as the leading partner, to improve local...

28 September 2020

Westminster Academy

Westminster Academy Year 11 Mentoring Programme Westminster Academy is an outstanding (Ofsted rating), non-selective, 11-18 academy school situated in North Westminster. It is the only non-fee-paying school in London to offer...

24 September 2020

GOVERNMENT ANNOUNCEMENT ON TAX FREE SHOPPING

ACTION REQUIRED On Friday 11 September the Government announced that it plans to stop offering tax free shopping to all international visitors after 31 December 2020. This will mean losing...

5 August 2020

The Northbank – Open and Welcome

Ambassador Interview Our wonderful Ambassadors are back on the streets of the Northbank, welcoming visitors to the area whilst adhering to social distancing measures. We caught up with Ambassador Team...

Marketed & Promoted

Steering Group

The Communications Steering Group meets quarterly and serves to: share key activities and goals of businesses in the area, advise on how to work together and what the priorities are to promote the area through various projects. Members are made up of key Marketing and Communications professionals from the hospitality, corporate, education and visitor attraction sectors.

If you are interested in joining the group please contact us.

Information

The Northbank
West Wing
Somerset House
Strand, London
WC2R 1LA


info@thenorthbank.london
02036979270