from Ruth Duston, OBE, OC
Executive of Northbank BID
looking forward to visiting an imaginative and thought provoking installation
in Covent Garden this month. The Air We Share Pavilion creatively uses balloons
to visualise the amounts of Nitrogen Dioxide (NO2) in the air.
activity aims to raise awareness of air quality issues and build public
BID strongly welcomes this campaign, led by Capco in partnership with Hubbub
and King’s College London. We work closely with colleagues at Capco and share
the aspiration to take positive action to tackle air pollution. The Air We
Share campaign is a great way to start the new year and a good forerunner to
our own air quality campaign, due to launch in April.
know that air pollution ranks as one of the most important issues to our
businesses, local residents and the thousands of people who visit Northbank
every day. At the BID it is a priority and we are determined to tackle
it. In the Spring we will be launching a year long campaign to raise
awareness of the role we all have to play in improving the quality of air in
the capital and making healthier lifestyle choices
area around the Strand and Aldwych, which sits within the Northbank’s footprint,
is one of the most polluted hotspots in London and in fact last year it was the
first area in London to exceed the legal limit for NO2 for the year.
are working with public and private sector partners to improve air quality
across the area. Since the BID was established we have developed a number of
programmes to both lower air pollution and encourage behaviour change so that
people can make healthier choices.
with Westminster City Council and local businesses, our recent Business Low
Emission Neighbourhood Street interventions provided greener zones and cleaner,
more inviting walking and cycling routes for the 30m people who visit the area
annually. But our work must continue if we are to help the country reach
the stretch target for zero net emissions by 2050.
work closely with public sector partners to take the worst polluting vehicles
off the roads. The ULEZ introduced last year is undoubtedly making a big
positive difference, not least in relation to the introduction of low emission
we all have a role to play in addressing air pollution – small changes in
behaviour can make a big difference. One of our recent studies done in
collaboration with King’s College London showed that by taking a quieter,
greener route on their commute Londoners can reduce exposure to pollution by
47%. Also, opting for Click&Collect rather than having parcels delivered at
work could reduce central London traffic – and resulting air pollution – by at
pollution is a thorny challenge for London but is one we are facing head on. It
is not something that can be solved by quick fixes or just by Government
intervention. If we are to meet the target set a new collaborative approach is
why we support activities like the one running in Covent Garden until the end
of January and we are excited to launch our campaign in April. Through our work
we are demonstrating that everyone can make a difference and that the key to
solving London’s air pollution challenge is partnership.